http://bensondisc.wordpress.com/2008/05/05/reznor/ A public relations blog for my journalism class Tue, 23 Jun 2009 12:04:21 +0000 http://wordpress.com/ hourly 1 http://bensondisc.wordpress.com/2008/05/05/reznor/#comment-18 benson09oregon Wed, 14 May 2008 19:24:18 +0000 http://bensondisc.wordpress.com/?p=19#comment-18 I doubt lesser-known bands can use this tactic without third-party help. Clap Your Hands Say Yeah is an example of this. This rode the Pitchfork Media wave of exposure to stardom. Without a third-party endorsement, however, I do not think small-time bands can freely release music and expect a significant response. Nonetheless, I think this shows the shrinking relevance of large-scale record labels. Record labels are not wielding the same power they had over the music industry as years ago. If I had to guess, I would doubt they'd be many more hugely successful albums. Audiences are too fragmented to the buy the same music. So can small bands succeed? Yes. But not without assistance. I doubt lesser-known bands can use this tactic without third-party help. Clap Your Hands Say Yeah is an example of this. This rode the Pitchfork Media wave of exposure to stardom. Without a third-party endorsement, however, I do not think small-time bands can freely release music and expect a significant response.
Nonetheless, I think this shows the shrinking relevance of large-scale record labels. Record labels are not wielding the same power they had over the music industry as years ago. If I had to guess, I would doubt they’d be many more hugely successful albums. Audiences are too fragmented to the buy the same music.
So can small bands succeed? Yes. But not without assistance.

]]> http://bensondisc.wordpress.com/2008/05/05/reznor/#comment-17 jameslutes Wed, 14 May 2008 18:52:54 +0000 http://bensondisc.wordpress.com/?p=19#comment-17 Thanks for letting me know about the free download. I actually used to be a huge fan of NIN but lost interest after the Fragile. Do you think lesser-known bands with less financial security would be able to distribute their music for free? Thanks for letting me know about the free download. I actually used to be a huge fan of NIN but lost interest after the Fragile. Do you think lesser-known bands with less financial security would be able to distribute their music for free?

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